SE News: Amazon Search Engine

Mary C. | 15 June 2004 |

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Amazon Search Engine

Amazon is creating its own search engine which will focus on e-commerce. You can view the beta version www.A9.com. A9 differs from other search engines because it stores search results on a remote server and allows users to preview the text within a book. To take full advantage of the new programming, the user will be required to have an Amazon account.

Search History will save the searches you have requested in the past, search results, and what you chose to click on. The real benefit will be that these results are stored on their server; therefore, you will be able to access your search results no matter what computer you are using. You will also be able to customize these results according to your preferences.

Using “Search Inside the Book" allows the user to see an actual page from a book, and Book Search will store it for you. A9 Diary is a new feature that will allow you to make notes regarding a particular website. It will come up when you return to the site or invoke the "A9 Diary” menu. This is an electronic version of a sticky note. "[A9] will be a new, separately branded and operated company. The goal is to invent and develop the best e-commerce search technology for the Amazon.com Web site and to license to third-party firms as well," A9 spokesperson Alison Diboll told internetnews.com. To read the full article, please click this link: www.internetnews.com/ec-news/article.php/308375

Currently, search results are being provided by Google. The sponsored results are coming from Google AdWords; therefore, a pay-per-click account with them remains a priority for our clients.