Reorg and Revamp for Blizzard Newsletter
Trent Blizzard | 4 February 2009 | Be the first to write a review »
Today we are releasing a newly reorganized content format for our blog. There are two main goals behind this reorganization:
1) Refocus our content to be highly relevant to the GM or marketing manager of a hotel or resort. Our intention is to provide more “tactical” how-to articles that readers can immediately put into practice.
2) Redefine the content of our posts to make them easier to produce. Our new categories are more focused and should be easier to create and maintain.
We will be writing our posts to fit into the following new content categories:
Toolbox: Our staff will share reviews of our favorite websites, tools, online apps and plugins.
Industry Stats: A regular sharing of new industry statistics, data and trends.
Words of Wisdom: A place to feature relevant articles written by outside experts.
Feature Article: An original longer article about a subject of interest.
Industry Spotlight: Information and news on companies and organizations in the hospitality industry.
Blizzard News: News coming out of Blizzard Internet.
Out and About: Sightings of Blizzard out in the online and real world.
Trophy Case: Shout Outs to customers experiencing success.
Ideas: A place for random sharings.
Keep your eye on our blog during the next week – we will be posting new articles into each category.
