Saying that there is a plethora of SEM info out there would be an understatement.
It’s a team effort to find, read, evaluate, and then share search marketing updates with the rest of the Blizzard Internet Marketing, Inc. team. And now we also want to share some of those articles with you in a series called: Recommended Readings!
Here is a snippet of updates and fun readings that we recommend this week:
A new Google feature combines AdWords with Instant Previews, so searchers can see a preview before clicking on the ad.
What a brilliant way to save time and for advertisers to save money (and work on their landing pages!)
See the previews for yourself and read: Google is Testing Instant Previews on Ads
You have probably seen a QR code (the square that looks like a complicated alien message), but it’s not that complicated and pretty cool.
See Trent’s article about creating and tracking a QR code into your marketing then get to know a QR Code and get inspired by reading: Top 14 Things Marketers Need to Know About QR Codes
What is more effective for selling discounts – Facebook or Email Marketing?
Read eMarketer’s latest research about customer’s preferred interaction method and see what activities people are spending their time on while in Facebook.
Read: Are Consumers Interested in Finding Deals on Social Sites?
A study of the top 20 websites shows that the 1st Google result gets almost 3 times as many clicks as the 2nd result, and 4 times more than the 3rd result. You have to check out this graph and the numbers from this study in Top Google Result Gets 36.4% of Clicks
Get inspired with the coolest display of Facebook profile hacks (don’t worry, this is a good hack) gathered by Mashable. Read 10 Creative Uses of the New Facebook Profile.