How To Rank Better in Google Maps-Part 1
Mary Bowling | 13 February 2008 |
If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting!
Get Listed!
For many businesses, ranking well in Google Maps (Local) is even more critical than achieving a good ranking in the Universal results. However, Maps has it’s own algorithm (as do Yahoo Local and Live Local) and, of course, Google is not sharing the details with us.
While there are no magic bullets, there are a few simple things you can do to help yourself rank better in Google Maps. The first and most important of these is to claim, verify and update your listing(s) there. A listing that has been verified by the business owner gives Google Maps a very high level of trust in the information that they have about you, which, in turn, helps you to rank better in their algorithm.
First, go to the Google Local Business Center. If you don’t already have one, you’ll need to create a Google account. If you have one, you can sign into it and begin creating or editing your listing. You’ll be given step by step instructions, as you move from screen to screen through the process.
Add as much information as is practical. Don’t skimp on the photos or the details about your products and services. This is exactly the kind of information searchers want to see about your business. It helps them to narrow down their choices and pick the enterprise they think will best satisfy their needs. Be sure to verify your location on the map and, if necessary, correct it.
Once you’re satisfied that you have included all the pertinent information Maps will accept, you’ll need to convince Google that you are authorized to provide this information on behalf of the business. While you can do this by either snail mail or phone, there’s no question that you should do via the telephone for speed and ease. This process is somewhat cumbersome, but a necessity, since without it, anyone could modify your business info.
Google states that it can take 4-6 weeks for your changes to appear in Google Maps, but usually happens more quickly. Check your listing periodically and update it as needed to keep your prices, services and product lines fresh.
Email This Post
| 
Print This Post
