Promotion Case Study: A Bed of Roses Bed and Breakfast

Mary C. | 15 June 2004 |

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Promotion Success Story: A Bed of Roses Bed and Breakfast
Oakhurst, CA - www.abedofrosesbandb.com

The owners of A Bed of Roses Bed and Breakfast came to us in late February needing design and promotion for a website for their brand new B&B. Because the owners were organized and had their materials together for the designer, Kathy Barto, the design process went very quickly. They had a brand new website that was ready for promotion by early April. This five-room inn is located in Oakhurst, CA, near the south entrance of Yosemite National Park.

Website As Designed by Blizzard:

They chose the Custom I promotion plan that would focus mainly on paid listings with Overture and Google AdWords. The success of their promotion was almost immediate, as they received 401 visitors from Overture and 147 from Google AdWords in just two weeks of April. In May, the success of both campaigns grew as they received 835 visitors from Overture and 215 visitors from Google.
According to owner Josie Chapman business has been great, and they are very happy that they have been getting good traffic for less than she used to spend on yellow pages advertising alone for a previous business. This is an excellent demonstration of how paid advertising on the internet can really help any business. It also shows how quickly results can come from paid listings, as opposed to waiting for free listings in the search engines to improve. If you would like to see more about the different promotion plan types that Blizzard offers, please go to www.blizzardinternet.com/promotion