I had a discussion recently with a co-worker about how newspaper and magazine writers were working to learn to write for the web. Not only are print articles seen on paper, they are generally put online. How do they make their articles become more popular on the Internet, where virtually unlimited information is available?
I saw an article this evening on the NY Times Website that addresses this question, from the writer’s perspective. Stepping gingerly into this new medium, newspaper and magazine reporters are slowly coming to realize that Google is king, and they have no choice but to write for the Web.

“Part of the craft of journalism for more than a century has been to think up clever titles and headlines, and Google comes along and says, ‘The heck with that,’ ” observed Ed Canale, vice president for strategy and new media at The Sacramento Bee.”

If you’re already working to optimize your website text for the search engines, well done. If you haven’t started yet, start working on strategies to make your travel destination visible on the web or you risk being left behind.

 

Categories: SEM, SEO.
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