Press Release - InnLink’s Support for Blizzard Tracker

Mary C. | 12 January 2005 |

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BLIZZARD INTERNET MARKETING ANNOUNCES INNLINK’S SUPPORT FOR BLIZZARD TRACKER ROI EDITION
Christine Burke, Blizzard Internet Marketing, Inc.

Blizzard Internet Marketing Inc., a leading provider of web site hosting, design, and promotion services to the hospitality industry, has announced the successful implementation of Blizzard Tracker ROI Edition on InnLink reservation pages for Key West Inn.
As a premier reservation service and representation company, InnLink LLC provides an array of reservation products and services for hotels and hotel companies. Developers at InnLink have worked to provide full support for Blizzard’s web site tracking system. Hotels that subscribe to Blizzard Tracker are able to track web site visitors all the way from initial entry to reservation confirmation. Reports in the tracker allow online marketers to see which paid internet advertising generates the most reservations and the most revenues from bookings.

According to Mike Otten, InnLink’s Director of Sales and Marketing, “InnLink’s goal is to provide ever-increasing services and value to our customer base. Our integration with Blizzard Tracker ROI Edition enables our joint customers to identify the most productive channels for their marketing dollars. InnLink believes that Blizzard’s unique and powerful service applications enable hotels and resorts to grow revenue and to enhance their customer relationships.”

Traditional Key West Inns are 40-50 room, exterior-corridor motels, where you’ll always find a clean, comfortable room. They specialize in accommodating vacationing families and weary business travelers throughout the Southeast, with motels in Georgia, Florida, Alabama, Mississippi and Tennessee.

Blizzard Internet Marketing, Inc. has provided web site design, hosting, and promotion services since 1997. Their private label web site tracking software, Blizzard Tracker, was introduced in 2003, with the new ROI edition released in the spring of 2004. The company is owned by Trent and Susan Blizzard, and is located in Glenwood Springs, Colorado. Blizzard has over 2,000 national and international clients. The company’s customer base consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.

To learn more about Blizzard Internet Marketing, Inc. and its web site statistical tracker, Blizzard Tracker, please visit www.blizzardinternet.com and www.blizzardtracker.com. InnLink and Key West Inns can be found on the Web at www.innlink.com and www.keywestinn.net.