Press Release Campaigns

Mary C. | 12 January 2005 |

Many people have been asking us about press releases to the Internet. The typical customer is already doing traditional public relations, but hasn’t taken the leap to push their press releases out to the Internet. Are Internet press releases right for your business? Absolutely. We do them for our own businesses and have noted a growing number of lodging properties releasing news in this fashion. There are many benefits of creating online press releases, including:

Get the word out for unusual types of things — specials or niches or a newsworthy award — that are hard to target because they are unusual and don’t fit the normal promotion module.
Enhance your branding! Every piece of news that your customers read about you helps to brand your name and property.
Increase link popularity to improve free search engine rankings.
Depending on your distribution method, you may see press releases at Google news, Yahoo News, and many hospitality specific resources such as Hospitality 1st, Hospitality Net, Hotel News Resource and National Hotel Executive.
Improve search engine performance. Your online press releases can drive more traffic to your website because the actual press release will come up in searches. For example, if you begin offering Atkins-friendly meals, you can do a press release about it. A consumer looking for diet-friendly resort lodging may find your press release.
Target niches. We release news to hotel-related resources every month and receive hundreds of hits to our website as a result. If you are a vendor to the lodging industry, you can get great results by focusing on industry-related news resources. We can manage this distribution for you.
Receive some positive Public Relations. There is a good chance that your press release will be picked up by a national resource or travel writer.
Leverage work you have already done. If you have already created a press release for traditional media sources, make it available online to distribute it further… and add more content to your web site.
Inexpensive and easy; one release can be sent to hundreds or even thousands of news resources just by sending an e-mail.
Measure results using our ROI tracker. Take the ROI Blizzard Tracker tour www.blizzardtracker.com/start.html to see how easy it is to measure the success of individual campaigns.

Whether you’re an innkeeper, hotelier, or hospitality vendor, our PR campaigns are tailored to meet your particular needs and goals. We will assist you in submissions of monthly press releases targeting specific hospitality industry niches and industry portals. We can also lend a hand in choosing topics, as well as editing and proofing press releases.

This product is currently only available for Custom Promotion or Comprehensive Marketing plan clients. For information and pricing on our PR Campaigns, please contact our Sales Department at 888-840-5893 x113.