Press Release - Booking Engine Support for Blizzard Tracker ROI

Mary C. | 18 November 2004 |

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Blizzard Internet Marketing, Inc. announces booking engine support for Blizzard Tracker ROI Edition

Blizzard Internet Marketing, Inc., a leading provider of website hosting, design, and promotion services to the lodging industry, has partnered with several Internet booking engines to offer enhanced website tracking services with Blizzard Tracker ROI Edition.

With recent forecasts for increased Internet bookings over the coming years, many members of the hospitality industry are taking a hard look at their online presence. This includes analyzing websites for visual appeal and ease of navigation, and optimizing online reservation systems. Additionally, marketers know it’s vital to measure the effectiveness of paid promotion efforts, such as pay-per-click accounts, that drive the site traffic. Blizzard Tracker ROI Edition now provides marketing intelligence to aid decision makers with all of these issues. With campaign tracking and conversion tracking, this real-time website statistics service reveals which referrers, campaigns, and phrases deliver the highest quality visitors, by showing the dollar amounts of the resulting bookings. Visitors are tracked all the way from entry into the hotel’s website to reservation confirmation on the booking engine.

Internet booking engines that currently offer full support for Blizzard Tracker include Availability Online, SuperINN, Rental Network, DORS, and FastBooking.

“Availability Online has supported Blizzard Tracker, with its easy-to-use interface, since its birth. Clients of ours who use Blizzard Tracker just love it. We highly recommend it to any innkeepers who want to increase their online business and use their marketing dollars efficiently. It allows the user to measure exactly where your website visitors are coming from, and more importantly, how the people who actually book a room found you.”
Tom Lichtman
Availability Online

“SuperINN.com encourages innkeepers to utilize all of the tools that are now available to them. Blizzard Tracker ROI Edition is another example of the steps service providers have taken to make the entire online booking process friendly to the potential guest and the innkeeper alike. The importance of getting a new booking is only secondary to the ability of duplicating that booking. Now Blizzard Tracker ROI Edition gives the innkeeper the power to seize the information necessary to truly optimize their online presence.”
Kirk Dietrich
SuperINN.com

Blizzard Internet Marketing, Inc. has provided website design, hosting, and promotion services since 1997. Their private label website tracking software, Blizzard Tracker, was introduced in 2003 with the new ROI edition released in the spring of 2004. The company is owned by Trent and Susan Blizzard, and is located in Glenwood Springs, Colorado. Blizzard has over 2,000 national and international clients. The company’s customer base consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.

For more information about Blizzard Internet Marketing, Inc., see www.blizzardinternet.com. Visit www.blizzardtracker.com for Blizzard Tracker information. To learn more about the individual Internet booking engines, please contact their websites: www.availabilityonline.com, www.superinn.com, www.rental-network.com, www.getdors.com or www.fastbooking.com.