Blizzard Tracker and Visual One

Mary C. | 22 April 2005 |

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Blizzard Tracker ROI Edition Offers Custom Tracking for Visual One Booking Engine
Christine Burke, Blizzard Internet Marketing, Inc.

Blizzard Internet Marketing, Inc. has announced a custom website analytics solution for users of the Visual One online reservation system. With Blizzard Tracker ROI Edition, Visual One users can now evaluate the effectiveness of their online marketing campaigns by seeing the source of their internet bookings. Tracking begins on the hotel’s own web site and continues on the booking engine.
Available reports include:

*Conversion reports providing “look-to-book” ratios and revenue results for paid internet advertising, including pay-per-click, ad banners, e-mail campaigns, and other paid referrers, as well as free search engine traffic. Drill-down reports provide an analysis of all search terms used by visitors to the web site. Thus marketers can learn the actual return on each search term in their pay-per-click campaigns.

*Sales Detail report showing individual transactions, including referring campaign, search term, visit path in the web site, reservation number, and dollar amount of the reservation.

*Scenario Analysis, which can be used to define specific paths through the web site to conversion, and determine the abandonment rate for each step along the path.

Blizzard Internet Marketing, Inc. has been a leading provider of web site design, hosting, and promotion services to the hospitality industry since 1997. Their private label web site tracking software, Blizzard Tracker, was introduced in 2003, with the ROI Edition released in the spring of 2004. The company, owned by Trent and Susan Blizzard, is located in Glenwood Springs, Colorado. Its customer base of over 2,000 consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.

Visual One offers a full line of MS SQL-based software to the hospitality industry including Property Management, Sales & Catering, Restaurant Point-Of-Sale, Back Office Accounting, Spa, Golf, and Central Reservations systems. Their clients include hotels, resorts, spas, and conference centers of all sizes. Visual One modules can be purchased separately or together for one seamless system throughout all departments. “We’re quite impressed with Blizzard’s ability to work with our real-time, two-way, web page interface module. It’s a great add-on for our clients,” says Dan Wasser, V.P., Marketing for Visual One Systems.
To learn more about Blizzard Internet Marketing, Inc. and its web site statistical tracker, Blizzard Tracker, please visit www.blizzardinternet.com and www.blizzardtracker.com. Visit www.visualonesystems.com for more information about Visual One products.