Pay-Per-Clicks Vs. Organic Listings
Erin Blank | 22 March 2007 |
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Do you ever wonder why your Google pay-per-click ads don’t do as well as your MSN pay-per-click ads? Or why your Google organic listings send more traffic than your Yahoo listings? The world of Internet Marketing continues to mystify many, especially when it comes to determining budget allocation and marketing strategies.
Some recent research done by Search Engine Marketing firm Enquiro provides some great insight on budget allocation based on search engines. The chart below shows organic vs. pay-per-click usage based on which search engine people use.
As you can see, on average Google users tend to rely more on organic listings than on pay per click listings. MSN is almost exactly the opposite, with nearly three quarters of their users clicking through to paid listings instead of organic. Many people feel that once they rank well organically that the do not need pay per-click-listings any longer.
This chart is an excellent example of why you should budget for both paid listings and search engine optimization for organic rankings.
Erin Blank - Blizzard Internet Marketing, Inc.
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June 9th, 2007 at 10:40 am
How can Erin claim that the above chart is an ‘excellent example of why you should budget for both paid listings and search engine optimization for organic rankings’? How can has the percentage of people clicking on ppc or organic listings possibly give one an idea of the ROI for their site for either methods, and hence lead one to the conclusion that this is an ‘excellent example of why you should budget for both paid listings and search engine optimization for organic rankings’?
February 16th, 2008 at 8:24 am
could you tell me where you got that enquiro study from? just checked all their white papers but cant find it.
thanx