Getting more of your website visitors to self-register for your email newsletter is a pain-point for many business websites. One easy solution you may want to try is to use a “popup” inviting visitors to sign up for you newsletter. Of course, you shouldn’t overdo it and irritate your users, but you should probably at least test this more aggressive tactic.
For a quick and easy tool that delivers “popups” on your website, check out PadiAct.
PadiAct makes it easy to setup, configure and install this functionality right into your website. Some advantages of PadiAct:
- Direct connect Constant Contact, Mailchimp and more to push you subscribers right into your email system.
- Reporting and statistics on your success.
- Configure to “pop” after a certain # of page views, visits, and more.
- Configure to slide in from the bottom, slide from the side, or pop up and cover your page.
Here is an example screen-shot of the pop up style window:
I really like the idea of a dynamic popup type call-to-action over a static “email signup” area taking up prime real estate on the website. PadiAct also offers pretty cool segmentation and targeting cirtieria like referrer, # page visited, certain pages visited, geography, etc.
It looks like they will be adding some new features soon too that would be great… we would like to see multiple campaigns that go beyond Email… for instance, maybe ask someone along the way to Fan me in Facebook (or “like”… whatever), sign up for my RSS feed or accept a special offer.
PadiAct is $25 for small business size use and offers a free 30 day trial.
Generally this approach works but what makes website visitors to subscribe to newsletter is what value they get for it.
They should trust your website and like the content you write and find it valuable.
You may have a great looking newsletter popup but in deed your are spammer or have a poor or useless content. :)