Comments on: Online Reputation Management

By: bill and laurie

bill and laurie — Thu, 13 Sep 2007 15:01:59 +0000

I’m the one who wrote the blog myblog.rainforestinn in which I am quoted as saying be careful of getting negative reviews in your social web 2.0 promotions. I need to add that recently we have been getting most of referrals from negative reviews that were posted on competitors web sites and which also mentioned us as a better place to stay. So you are right that negative reviews do have a lot of impact. It seems like people believe them more perhaps because we are jaded by advertising that always has glowing things to say and never has much basis in reality.

I love your white paper. I am doing everything I can to promote my bed and breakfast using the web 2.0 concepts you outline and I am blogging about each step of my efforts so that other bed and breakfast owners can learn from my mistakes.

By: Sue Erwin

Sue Erwin — Sun, 28 Jan 2007 16:19:22 +0000

Thanks so much for the White Paper: OnLine Reputation Management. Staying even — not to mention ahead! — of web marketing trends is difficult, and I have found Blizzard’s site to have a wealth of information. It’s the first place I go when researching. Thank you!

By: Glenn Kithcart

Glenn Kithcart — Tue, 23 Jan 2007 15:56:29 +0000

I have for some time now been sending an email “thank you” note to my guests after check-out. I don’t get a lot of replies but when I do they are 98% positive. I respond to the positive ones with a follow-up email thanking them for their comments and asking them to post their comments on tripadvisor.com with a link to the site. It has proven very successful for me. I also respond to the negative comments expressing thanks and concern and addressing their comments. I haven’t created a blog as of yet but it sounds like a good idea. I also post the replies to my thank you emails on our testimonials page on our site. I have found that we come up in search engines under the tripadvisor reviews which I haven’t been able to equate to traffic to our site but it has to be helpful.

By: Jerry Scholand

Jerry Scholand — Tue, 16 Jan 2007 18:44:53 +0000

We operate a B&B in Alaska and I’ve been a little slow to understand the importance of sites like Tripadvisor. Thanks for taking some of the mystery out of this trend. The article was definately worthwhile.

I could not lnk to it as first advertised, but someone sent it to me later.

By: Arturo Magana

Arturo Magana — Tue, 16 Jan 2007 17:14:05 +0000

Great information! We were planning on adding a Blog to our website however, had no reference as the relevance that this could have for us. Reading your article confirmed to us the value of doing so. We look forward to future articles.

Arturo Magana
Quinta Don Jose Boutique Hotel

By: Rachel Russell

Rachel Russell — Tue, 16 Jan 2007 15:59:11 +0000

I work with advertising and marketing for a small vacation rental business based in Asheville. The white paper was a useful tool when I first began learning about marketing and promoting our company. I have been using the google alerts for about two months now and they are proven to be very useful. In addition to the google alerts, I have spent time on tripadvisor and have also been encouraging our guests to leave comments and feedback. All in all the white paper on online reputation management has been useful and I will continue to hold onto it for future reference. Thank you!

By: María V. Massaro

María V. Massaro — Tue, 16 Jan 2007 13:44:20 +0000

I work in the Online Distribution Department for Fën Hoteles in Argentina, which is a hotel management group.
The article “Online Reputation Management for the Hospitality Industry” has helped a lot with useful tips on how to make the most out of our site. At the moment we are working on its promotion by changing the look and feel of it with some ideas from the article.

Thank you for your interesting work,

By: Tim Cafferty

Tim Cafferty — Tue, 16 Jan 2007 03:19:22 +0000

Trent and his team at Blizzard Marketing get it. They stay on top of the trends in their industry and can translate what it means to the everyday businessman who is trying to keep up with the day to day.

The recent whitepaper on “online reputation management” is a perfect example of the team bringing a new subject to light for those of us that don’t have time nor the awareness of why this is important.

Since reading the paper I’ve realized the importance of the subject, and have taken measures to improve my standing in this area with positive results.

Thanks Guys for great work once again.

By: Joan Kiliany

Joan Kiliany — Tue, 16 Jan 2007 01:44:40 +0000

For quite some time now I have been considering how to add a blog to our site which would incorporate both guest comments and guest photos mailed back to us which truly are worth outgrabeous words. Your articles helped me to structure and define my thoughts about our blog and think about how best to connect it with other sites which solicit guest comments. Thanks Blizzard, you helping me to improve my vocabulary as the word blog is a most recent one to this sixtyish something person. Keep the rope tow handy for those of my vintage and snow plow elk, your former Grand Junction soul.

Cordially,

Joan Kiliany

By: Joan Kiliany

Joan Kiliany — Tue, 16 Jan 2007 01:29:42 +0000

I have been considering how best to incorporate a blog for both guest comments and guest photos so I very much appreciate your suggestions about structure and linkage with other on line “comments” sites. This blogging phenomena surely is a major communication trend. …and to think that I just a few months ago added this word to my sixty-ish something vocabulary. Thanks Blizzard, you keep rope towing me along these slippery slopes!! Yours, originally from Grand Junction, Colorado