“Traveler spends 2.6 weeks researching and the booking window is 15.5 weeks.

30% of travel buyers spend less than a week researching, 20% take two weeks, 50% three weeks and above.”

Although its a difficult year for travel, marketing budgets should be invested (not cut) in getting exposure at the early stages and late stages of the buying cycle.

What content do you advise for the 7 phase decision making process – resort guides, good restaurants, things to do etc?