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Industry Niche Tips - Weddings

It is important to get information about your property out to your prospective customers in as many ways as possible, and lodging directories are one more place that people can find your property on the internet. Directory listings are an important part of a well-balanced and multifaceted internet marketing plan. Blizzard Internet is an expert in niche building and will work to submit your listing to special market niches.

That being said, so many lodging properties are the perfect location for a wedding – from showers, rehearsal dinners, the wedding ceremony itself, the reception, lodging for the wedding party and guests, and even the honeymoon. The romance, intimacy, and personal service that are hallmarks of your property enhance a wonderful wedding experience. Many of you have specific website pages dedicated to your wedding services.  If you want to increase this market for your property and you do not have a page devoted to this, consider adding one. The design department will be happy to work with you to add it to your site.

Submitting your property listing to wedding planning sites can be an excellent source of traffic for additional website business. Take some time and visit the sites listed below. These are only a small sample of wedding planning sites that have good traffic, high page ranks, and good to excellent link popularity. A listing and link on these types of sites would benefit your property. Ask your promotion account manager to submit your site or submit it yourself, if some or all of these costs fall within your marketing budget. If you find additional sites that you would like us to evaluate for you, please forward those questions to your promotion account manager and they will evaluate the site and give you a recommendation.

http://www.weddingsolutions.com/  - This site claims to be the biggest wedding planning site on the internet and has an excellent page rank and a huge number of links seen by Google. The cost is $600.00 per year for a listing with a picture, short description, and a link with the gold package. Visit http://www.weddingsolutions.com/mediakit/gold.php for further information. There is a less expensive listing without a picture that requires a banner on your site, but we do not suggest or promote banner advertising on websites.

http://www.weddinglinksonline.com - This is a site that provides links to many types of businesses providing wedding information. You are allowed to submit your link to as many different categories as you like on this site, as long as it is relevant to your website. There are four categories that would be appropriate: ceremony locations, reception locations, destinations, and honeymoons. The cost is $19.95 and includes listing in multiple categories. Go to http://www.weddinglinksonline.com/cgi-bin/search/ilink.cgi?action=Add_Link&Category= 

http://www.weddinglocation.com/ and http://www.honeymoonlocation.com/ - These are sister sites that give multiple listing options at various costs. You can go to http://www.beverlyclarkenterprises.com/htm/opportunities/hlc/packages.htm for rate information. For a silver listing (their basic listing) you get two pages with up to a total of 3 photos & 250 words of description, an interactive contact page, and website and email links for a cost of $1,210 annually. There is a special offer if you sign up for www.WeddingLocation.com (at current 2004 rates) – you receive a 50% discount for www.honeymoonlocation.com or $585 for the entire year.

http://www.theknot.com/ is a site recommended by one of our promotion account managers who is getting good information there for her own wedding! It also has excellent rankings using the tools we use to evaluate a site. The cost is $900.00 per year. However, if we have multiple clients who want to sign up, they will give us a discounted rate of $720.00 per year. For this, you get a color image of your property, your address and map to your property, 45-word description and links to your email and website. The listings are categorized by state and categories, including reception sites, sites and locations, and travel and honeymoons. They have several payment plans, from payment in full to monthly payments on your credit card.

There are hundreds of sites that promote wedding locations and honeymoons. This is a small sample to give you food for thought about promoting your website in this niche market. You might take some time to think about what part of this market best suits your property and its amenities. Check these and other similar sites to determine if you want to allocate some of your directory marketing budget to this area.

Feel free to contact your Blizzard Promotion Account Manager to discuss these and other niche options.

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Categories: Travel Marketing.
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