Blizzard Internet Marketing, Inc is proud to unveil a newly designed and developed website for Corolla Classic Vacations of the Northern Outer Banks.
Corolla Classic Vacations’ business mantra and goal is to be “Deliberately and Selectively Smaller,” only managing Northern Outer Banks vacation homes that meet their high standard of luxury and quality.
The company selected Blizzard Internet Marketing, Inc. to redesign their website based on Blizzard Internet’s longstanding reputation of successfully designing and marketing websites that rank well in search engines, attract quality traffic in competitive markets, and drive more traffic through the booking process.
The new website is designed using WordPress; a design platform that is naturally search engine friendly, easy to update, and compliments Corolla Classic Vacations’ brand. Corolla Classic Vacations’ vision for the new website design is to reflect that of their business: for guests to experience a personal level of service, laid back simplicity, and to enjoy the uniqueness and quality that each of their Northern Outer Banks vacation homes offer.
Creating a website that reflected both Corolla Classic Vacations’ brand and mantra was accomplished by acquiring high quality, professional images from a local photographer and by integrating hues inspired by the company’s logo as the backdrop of the website. The creative for this project was driven by Corolla Classic Vacations’ overall unique simplicity.
Denise K. Graham, founder of Corolla Classic Vacations is excited noting that “the website is vibrant with movement that holds interest. The look and feel is especially stunning, in particular the large property images.”
A great deal of work went into creating a solution that integrated Corolla Classic Vacations’ property management system with an online booking solution that is easy for searchers to find their perfect vacation. This was achieved by using the Blizzard Reservation Engine, Blizzard Internet Marketing’s solution to taking Corolla Classic Vacations’ property data and converting it to a format that is not only easy for visitors but also allows Corolla Classic Vacations’ access to an extensive range of editing capabilities on the website.
“I love the overall look and feel of the site,” says Billy Casper, Vice President of Property Management, “it’s the most user friendly site in our market.”
Key Features of the Blizzard Reservation Engine and WordPress that were integrated into Corolla Classic Vacations’ design include:
• A unique quick search feature that is embedded on most pages that is easily available to the searcher
• A customized programming to allow for a range of check-in dates
• A flexible solution to adding and removing properties to Corolla Classic Vacations’ collection