After months of Blizzard being its own client, BlizzardInternet.com is finally rolling out a new and improved website!
The dominant feature of our new design is the vibrant orange color and finally, the integration of our new logo! We decided on orange mostly because I like orange – I am the boss after all.
The reality is, we all wanted and needed a fresh and contemporary site that effectively describes what we do and who we are.
During the redesign process we focused on 8 key elements we felt would make the site: more engaging, easy for visitors to understand, increase leads, and increase profits directly from the site.
1. Feature Client Reviews.
Everyone at Blizzard believes in the power of testimonials and are proud that our clients are so eager to recommend us. So integrating client reviews, quotes and stats into our site was a major goal. The testimonials have a unique design style and are sprinkled throughout the website. We also were fortunate enough to be able to record a few video testimonials which are featured on select pages. The new “Real Results” section on each page (in the lower left corner) adds simple and small textoids intended to highlight some of the results our customers are achieving.
2. Simplify Navigation.
Keeping the navigation as simple as possible with an enlarged font was a major challenge, so we removed fly-outs and drop-downs from the navigation. We also added a simple set of links to help users solve the problems they’re having as they reach our website.
3. Show Our Products and Prices.
One thing we have noticed throughout researching our new design is the lack of pricing on competitor’s websites. We thought the users of BlizzardInternet.com would appreciate having services, deliverables and prices clearly available.
4. Integrate Our Educational Material More Effectively.
We have copious amounts of webinars, whitepapers, blog posts, tools and more available as great resources for visitors and readers. We felt our previous website did not integrate these materials into the function of the site, and we wanted to make all of our resources easily accessible. Most pages have a section dedicated to “resources” to help visitors learn more about the subjects they’re interested in.
5. Create unique visual headers that add to the experience of each page.
6. Write New Copy.
The entire website was rewritten in a new tone; we tried to speak directly to users. We are starting down the path to segmentation as well by creating hotel, resort, vacation rental and tourism specific areas on the website. We expect these niche areas to grow over the next months.
7. Make the Website Easier to Update.
We especially wanted control over graphical headers for each page, ad-rotators (there are three on the homepage, one of them is text only,) page layout, etc. The site is built on the popular and powerful WordPress platform.
8. Highlight Expert Market Data.
The market is filled with fascinating and useful stats about online marketing and the lodging industry in particular. We added a new blog to the website that features resort and hotel marketing statistics and already have nearly 50 posts chock-full of fascinating data. Each post links to the source of the data so that the reader can learn more. We expect to add all the interesting data and statistics we find to this blog.