Mozilla-Bot Unleashed
Mary Bowling | 13 April 2006 |
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For the past few months, Google has experienced an unusual state of flux. Even in an industry where the only true constant is change, it’s been somewhat unsettling to see Page Rank, backlinks, Supplemental Results and the SERPs themselves appear differently from day-to-day and data center-to-data center. The recent software infrastructure update, known as Big Daddy, rolled through on the back of Mozilla-Bot, Google’s monstrous new crawler.
Mozilla-Bot is the stuff legends are made of. The ravenous new spider delves deep into the dim recesses of the internet, gobbling up pages at lightning speed. Webmasters claim glimpsing it where no bot has gone before, slipping into submission forms, slithering through live help links and even initiating chats. It is also rumored to have the ability to crawl image links, JavaScript, and Flash files. While it will take some time for the indexers to learn how to use all of the information that Mozilla-Bot feeds them, the new index will be massive. The landscape of Google will change in ways we have only imagined.
The huge increase in the size of the index will have long ranging effects. As Jim Trivolette of Blackwood Productions states, “The search engine result pages (SERPS) have many more results for sites indexed, due to this new bot, to compete with. Just because someone had a keyword listed #1 out of 360,000 result doesn’t mean they will continue to have #1 status with 1,150,000 results. In spite of trying to make currently relevant sites the most important, by adding more and more sites to compete with, these sites can be lost to better sites that haven’t been indexed until Big Daddy.”
Although Google’s Matt Cutts announced in his blog that the Big Daddy Update is over, we can expect to see continual changes in the SERPs as it’s effects take hold. And, with so much more competition in index, we should all expect to have to work harder to get our tavel and destination websites to the top, and to stay there. Roll up your sleeves and step into the ring - Mozilla-Bot has been unleashed.
Mary Bowling - Blizzard Internet Marketing, Inc.
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April 19th, 2006 at 11:39 am
This was a very amusing, well written article, but I have to admit, I haven’t the slightest idea what it said. Hopefully most of your readers are much more web savvy than I am, because it was way over my head. You guys are the website gurus, perhaps if I understood all this stuff I wouldn’t need you.
April 24th, 2006 at 1:15 pm
Jean, I’m sorry it took me so long to respond to you. I was out of town last week attending the Webmaster World Conference in Boston to learn even more about the search engines and search engine marketing. I plan to share this with everyone at Blizzard Internet Marketing, as well as with our newsletter readers.
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