I find it interesting to see what sites will render well on my small screen, and which ones are horrendous and slow loading.
The age is coming, my friends, when having your hotel, resort, or even vacation rental company available from a mobile searcher will be key to gaining market share. Beyond “booking” on the phone – which may take more time to implement and make small-screen friendly – offering information that someone traveling TO your doorstep might need is a great way to start down the “mobile website” road.
Building a Mobile-Friendly Site
There are things to be said for building your website in a way that it will “automatically” render on a small screen. This is ideal, and can be done – at a cost – it’s not cheap and sometimes can be cost prohibitive. If you’re not ready to completely redesign and reprogram your site, there are things you can do to move into the mobile age, without breaking the bank.
We have A Solution for you!
Blizzard is nearly finished setting up plan for our clients that offers a “mobile-browser-friendly” subdomain with redirects on your site that will send mobile-searchers to that subdomain when their mobile browser is detected. When a mobile phone user types in your URL – they will be automatically redirected to http://m.domain.com – a subdomain on the client’s website that is mboile phone friendly.
There are certain restrictions – some phones are really not “made” to display the mobile web. Also the file that supports the redirect into the mobile subdomain can only handle “so many” browser types – and every phone works a bit differently. Right now I think we’re running about 25 different redirects in our test cases – which should cover a majority of internet-friendly phones. You can accommodate those mobile searchers who DON’T have one of those 25 or so phones – you might place a link on your main site to your mobile friendly sub-domain. Let users browse to it or let them send a SMS message with the mobile domain to their phone.
What about iPhone?
The iPhone contains a technology called “TruWeb” which allows you to see full websites within the screen. With the mobile re-directs in place, the iPhone will show your regular website, not your scaled-down mobile subdomain. By moving into the mobile “sphere” in this manner, you’re providing mobile-firiendly content to the newest technologies and some that arent so new. Not everyone will have or invest in an iPhone, so making sure you’re catering to as much market share as you can is critical.
If you’re interested in having a mobile-friendly subdomain added to your site – send an email to firstname.lastname@example.org or contact your account or project manager and be one of the first to get in on this new and cutting-edge technology.
Texting image from Nesster