Google Tells Us What They Want
Mary Bowling | 24 June 2008 |
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To many people, Search Engine optimization, also known as SEO, seems like voodoo. In reality, Google does an excellent job of telling us what they consider to be a good website that deserves high rankings.
While putting all of the pieces together in the optimum way is both a complex science and an instinctual art, if you get the basics right, you’re well on your way to creating a relevant source of information that Google will reward.
Matt Cutts, Google’s well-known anti-spam czar, recently told USA Today what those basics are. Cutts gives 5 easy to understand tips:
- Spotlight your search term on the page.
- Fill in your “tags”.
- Get other websites to “link” back to you.
- Create a blog and post often.
- Register for free tools.
- Don’t overdo it.
To read the details of these recommendations from Google, see the full article and video interview, Google’s Cutts: Good Directions Drive Traffic to Your Website.
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July 8th, 2008 at 11:48 am
Very true! Simply but useful tips how you should focus your promotion and get “friendly” look from Google. The last one: “Don’t overdo it.” is becoming more important these days. I ‘ve seen many Websites with thousands of backlinks, but with PageRank zero just because their methods are heavily overdosed.