The economic news is very doom and gloom these days – but if you’re a drive-to destination – you’re in luck. Gas is getting cheaper!
Today I paid $2.22 a gallon. That’s pretty high still – we’re not very far from some major ski areas in the mountains of Colorado. That being said – I’m more likely now to drive myself to a vacation than I was just six-months ago.
Marketing to these drive-to shoppers presents some unique challenges, especially for vacation rental managers. There are some tips I can suggest to take advantage of this market – If you have any of your own to add – please feel free to list them in the comments below:
- Most drive-to travelers are probably looking to stay for a long weekend. Vacation rental peeps – those 7-day minimums are probably going to shoot you in the foot. Consider relaxing those – even in just a few properties – if possible
- Drive-to travelers might be able to haul more gear – so push golf, skiing, surfing, etc as they wont have to rent equipment to have a good time. A 4-day weekend package that included a lift ticket or round of golf would be a great feature for your next email marketing blast.
- Fido is more likely to be coming along – and not having to pay for a kennel might be a bonus for those looking to spend a few days with the family. Emphasize pet friendly rentals and even provide a clean doggie dish and bed if possible.
- Sort your email marketing list by less than 1 hour, 2-4hours and 6+ hours. Send out last minute weekend specials to the 4 hours or less crowd when you have a ton of vacancies. This is a way to have “heads in beds” so to speak – even if you have to discount them a bit.
Like I said – just a few ideas – let me know yours in the comments below!
image courtesy freeparking