Live from Pubcon - It’s Tuesday Night!

Carrie Hill | 4 December 2007 |

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Day one is winding to an end here in Las Vegas - well - an end for the Marketing World anyway. Co-editor Mary Bowling and myself have tickets to see Mystere at Treasure Island tonight - courtesy of WebmasterWorld working out a deal to get free tickets to bloggers that promise to review the shows. We’re REALLY excited.

Takeaways from today? Social Media is the next Internet Marketing Darling - and with good reason. The best result you can wish for from a great viral campaign is a ton of links. Yes, links - not bookings. Historically social media campaigns drive traffic, but very low conversion rates…so why bother? Let me tell you why you should bother! Links, links and more links. A great article that’s targeted to a specific audience that makes the homepage of Digg can garner 100’s of links. THose links drive search engine rankings - great Google rankings drive traffic - EUREKA!

More on that later! Have a great week and we hope to blog more!