Discussion about the Google Sandbox has dominated talk in the SEO community for quite some time. What is it? Does it really exist? As usual, those who know aren’t saying, and those who are saying don’t really know. It doesn’t matter, though. It appears to exist and acts like it exists, so we have to do our jobs under the assumption that there is something very real going on at Google that keeps new websites from ranking well. Why not call it “The Sandbox”?
There is growing evidence that, perhaps, the sandbox is simply a by-product of the age of the links pointing to a website, and that even trusted links need to be in place for a while before they can pass on any juice. New domains must gather links, and those links must age before most new domains can reasonably expect to enjoy high rankings in the Google SERPs. New links on old sites must also age before their effect can be realized.
Even professional link builders, Patrick Gavin and Andy Hagans, must wait for their links to age before seeing results from their work. Read what it takes at their Link Building Blog.
Mary Bowling – Blizzard Internet Marketing, Inc.