Landing Page Defined
Kathy Kappus | 9 March 2006 | Comments Off
A Landing Page (or Entry Page) is any page upon which a visitor first lands on a website. While many people think of this only as the homepage, any page of a site could potentially be a Landing Page. If you build a new and unique page to welcome people from a particular campaign, that is a Landing Page. An example would be a wedding campaign that contains a link right to your weddings page.
Kathy Barta – Blizzard Internet Marketing, Inc.
