Landing Page Defined


Kathy Kappus | 9 March 2006 | Comments Off

A Landing Page (or Entry Page) is any page upon which a visitor first lands on a website. While many people think of this only as the homepage, any page of a site could potentially be a Landing Page. If you build a new and unique page to welcome people from a particular campaign, that is a Landing Page. An example would be a wedding campaign that contains a link right to your weddings page.

Kathy Barta – Blizzard Internet Marketing, Inc.

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