A popular question around the office is about a favorite keyword research tool… if we could only subscribe to one keyword research service, it would have to be KeywordDiscovery. It is easy to use and fast. The paid version starts at $69.95 per month. It has an extensive feature list and is powerful enough for enterprise level keyword research.
If you do a search for Orlando rental it will provide many suggested keyword phrases:
One of KeywordDisovery’s strengths is that it shows a seasonal and geographic view of the keyword data… in the hotel and resort industry, this can make a difference! For example, the number of searches for Vail Skiing is would be a lot different in December than May.
You can look at seasonal breakdowns:
And Drive into the data for deeper suggestions
If you are looking for an alternative premium service, Wordtracker is also quite popular.
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Check out the SEMRush tool for awesome keyword insights based on phrases your competitors are using succesfully.
We finally stopped using KD a few months ago. Their data just seemed off. If I recall correctly the “searches” column conveys “actual searches from a number of databases,” or something to that effect.
We would research customer keywords, and KD would show 44 searches, when Google’s Keyword Tool would show 3,000.
No tool is perfect, though.
Thanks Stacey, too true no tool is perfect. We are sharing Google in tomorrow’s Part II post as the best free tool available.
I love seeing screenshots of tools I don’t own. Thanks for the window into KeywordDiscovery!
Trent, if you want to check out the “Keywords Difficulty” for certain keywords, then this site might be able to help you out…
http://www.seochat.com/seo-tools/keyword-difficulty/
After all, it’s totally free of charge!
While there is value in using keyword research tools, there is also lots of value in finding places where people will express their interests in other ways too (ie. forums, blogs, etc).
These places can be a goldmine of keywords to the astute marketer.