Google Alerts are updates that are emailed to you when Google finds a certain phrase, name, brand, or URL that you want to keep an eye on.
How does it work? Here is an example:
Say that you want to know if someone writes a review or simply mentions your your company, The Best Hotel in the World. Simply go to Google.com/alerts and set up an alert for “The Best Hotel in the World” and Google will send you alerts as often as you choose with the links to where your phrase appeared.
Below is a screen shot of a few of my alerts including “Blizzard Internet Marketing” (set up to alert me when the phrase appears) and “Glenwood Springs Internet Marketing” (set up to send once a day with the newest results).
I also want to know when articles that I have written have been found by Google (and just out of curiosity, who else has my name) so I have set up an alert for myself.
Try it out, you will be surprised what you find and your friends will think that you are a master of the internet!