Is a Number One Ranking All You Need?
Mary Bowling | 18 July 2006 |
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What happens when you reach that lofty goal of a number one ranking in Google for a competitive keyword term that drives traffic to your travel destination website? Do you declare your Search Engine Marketing a success and relax? Do you turn off your pay per clicks, thinking “why pay for traffic when I can get it for free”? No, not unless you are willing to lose about 60 % of your conversions. Read DM News’ Essential Guide to Search Engine Marketing: Good Organic Rankings Aren’t Enough to learn more.
Mary Bowling - Blizzard Internet Marketing, Inc.
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July 26th, 2006 at 3:33 pm
That is a good article.
I have been hearing other reports about the connection between PPC and organic SEO as synergistic. There might be value in buying words you already rank high in to boost conversions for those words even more.
On exception to this: many of our clients do have “full seasons” and they should turn down or turn off the PPC during certain periods, because they don’t have the inventory.