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	<title>Comments on: Is a Number One Ranking All You Need?</title>
	<atom:link href="http://newsletter.blizzardinternet.com/is-a-number-one-ranking-all-you-need/2006/07/18/feed/" rel="self" type="application/rss+xml" />
	<link>http://newsletter.blizzardinternet.com/is-a-number-one-ranking-all-you-need/2006/07/18/</link>
	<description>Hospitality Industry Internet Markting Blog from Blizzard Internet Marketing</description>
	<pubDate>Wed, 03 Dec 2008 23:03:03 +0000</pubDate>
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		<title>By: Trent Blizzard</title>
		<link>http://newsletter.blizzardinternet.com/is-a-number-one-ranking-all-you-need/2006/07/18/#comment-8966</link>
		<dc:creator>Trent Blizzard</dc:creator>
		<pubDate>Wed, 26 Jul 2006 21:33:21 +0000</pubDate>
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		<description>That is a good article. 

I have been hearing other reports about the connection between PPC and organic SEO as synergistic.  There might be value in buying words you already rank high in to boost conversions for those words even more.

On exception to this: many of our clients do have "full seasons" and they should turn down or turn off the PPC during certain periods, because they don't have the inventory.</description>
		<content:encoded><![CDATA[<p>That is a good article. </p>
<p>I have been hearing other reports about the connection between PPC and organic SEO as synergistic.  There might be value in buying words you already rank high in to boost conversions for those words even more.</p>
<p>On exception to this: many of our clients do have &#8220;full seasons&#8221; and they should turn down or turn off the PPC during certain periods, because they don&#8217;t have the inventory.</p>
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