Investing in Something Intangible - Part 1
Blizzard Associate | 30 November 2006 |
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The following article is the first of a two part series discussing the growing need for Internet Marketing. Today’s portion will discuss what you get with Internet Marketing, the future of the industry and travel statistics driving the market
Most often people are afraid of investing in Internet Marketing because it is difficult to see or measure the results of the campaign. While it may be true that Internet Marketing is largely intangible, it is actually not difficult to see the results by means of measuring the return on investment with the proper tools.
What should you be doing to get ahead of your competitors?
YOU GET WHAT YOU PAY FOR
When it comes to Internet Marketing, the goal is to increase the exposure of a website to quality leads while generating more bookings or sales for that company. How do we do this? While the following list is not all-inclusive, below are some services that all web based companies need to consider engaging and analyzing on a regular basis.
The first step in gaining new business on the Internet is by being found and the bigger your budget, the more resources an Internet Marketing company can utilize to increase your exposure throughout the Internet. The bottom line is that more targeted exposure equals more revenue or sales.
Pay Per Click Accounts
Optimization
- Metatags
- On Page Text
- Link Structure
Link Building (these resources are endless)
- Free Links
- Directory Submissions
- Local Directories & Links
- Niche Submissions
- International Link Building
- Press Releases
- Human edited sites
- Search engine submissions
- Google Base
E-mail Marketing
Design & Hosting
- New designs
- Making current sites more search engine friendly
- Making current sites more user friendly
- Content building
- Blog additions
Tracking Results
THE FUTURE OF MARKETING
The Internet is reaching more and more people as the years go by. This trend is only going to increase. Getting your business on the web now is essential for increasing your long-term success. By getting your business on the internet, your gain is twofold:
- You will be able to capture markets you could not have easily targeted with traditional marketing tactics.
- Your website will help you generate more revenue.
TRAVELER STATISTICS
The number of individuals researching travel on the Internet is booming. It is in all travel related businesses best interest to publish a fully functioning and optimized website as soon as possible.
According to Mary Heynan of Google, the following numbers represent a travelers buying cycle for lodging options:
70% Awareness
61% Research Hotel Options
68% Compare Hotel Rates
51% Read Reviews of Accommodations Online
46% Reserve
Of the total number of online bookings, 84% that do book online were undecided on the hotel brand they wanted.
You have a chance through Internet Marketing to increase your bottom line substantially.
Read tomorrow’s installment for help on choosing an Internet Marketing plan, how to measure results and how to move forward.
Katie White - Blizzard Internet Marketing, Inc.
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