Internet Stats: conversion Rate (purchase) for PPC tice the Organic Rate (1.4% vs .6)
Trent Blizzard | 16 July 2005 |
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Conversion Rate Stats
PPC Traffic as Good or Better than Free Search Engine Traffic:
A significant portion of sponsored search conversion value occurs weeks after the initial referral.
The Click-though-Rate was over 4 times higher for a sponsored ad than a free ad (18.3% VS 4.3%)!
The Conversion Rate (clickers who actually purchase online) for PPC ads was more than twice the Conversion Rate for free search results (1.4% vs .6%).
Lee, Kevin. Effectiveness Study Confirms SEM Power. ClickZ Experts 18 July 2003. Retrieved April 8, 2004 from
<http://www.clickz.com/experts/search/strat/article.php/2236931>
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