Inn at Sugar Hollow Farm Sees Amazing Results With Trip Advisor
Erin Blank | 10 April 2006 |
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Trip Advisor continues to prove profitable for properties of all sizes, from small bed and breakfast inns to hotels. During a recent conversation with Dick Cabell at the Inn at Sugar Hollow Farm, I discovered that by simply suggesting to his guests that they use Trip Advisor as “an anonymous comment card,” the property has received over 250 favorable reviews on Trip Advisor, with a perfect overall rating of 5 out of 5!
Dick says that he feels that the biggest reason for the Inn at Sugar Hollow Farm’s success is honesty. He stresses that innkeepers and hoteliers should “be very honest about what you offer” in order to prevent guests from going home disappointed and writing unfavorable reviews due to unrealistic expectations. Dick and his wife Hayden encourage guests to visit Trip Advisor when they return home, to talk not only about the inn, but also about the area and experiences from their trip in order to give future guests an idea of what to expect when they visit. They do not coach their guests on what to say, they simply tell them that they would like help in getting commentary about their stay on Trip Advisor. Because of this suggestion, about 10% of guests are getting online and writing rave reviews about their experiences at the inn.
The inn was also recently spotlighted as a “Rave” on Trip Advisor’s “Rants & Raves” section of their home page. This is free publicity, driven by guests’ ratings. Part of Trip Advisor’s credibility comes from the fact that the whole site is based on user reviews – potential guests are reading reviews written by their peers, and all reviews are readable, whether favorable or not.
If you would like more information on how to get your property website or travel destination website set up with Trip Advisor, or more ideas on how to get reviews from guests, please contact your promotion team.
Erin Blank - Blizzard Internet Marketing, Inc.
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April 19th, 2006 at 11:45 am
Tripadvisor is a wonderful marketing tool. Legacies bed and breakfast
has been listed with them for almost 4 years.
Unfortunately it is somewhat hard to get a guest who has had a great experience at your property go home and write about you! They are excited when the check out but once home get in the day to day life experiences and
forget to write those sentences or two. Sometimes we send guests an e mail reminder!