Sometimes, the only way to debunk bad press is with good press of your own. Recently, two hospitality clients in Hawai’i, Whaler’s Cove and Kahana Sunset, were having less than stellar bookings due to the mainstream media’s coverage of rains and flooding across the islands. To combat this “bad press”, we have launched a press release campaign to bring the sunshine back into traveler’s opinions about Hawai’ian travel.
Garnering support from the Hawai’i Visitors and Convention Bureau (HVCB), we armed ourselves with statistics and good thoughts to include in the online press releases. Sometimes, the best way to change someone’s mind is to plant another idea there.
Recently, John Monahan, President and CEO of the HVCB stated, “We’re enjoying blue skies and the warm sunny climate that everyone expects when coming to Hawai’i.” Debunking myths with firm facts is a helpful strategy. Linking to the 10-day or month-long forecast for Hawai’i will give credence to the position that the sunshine has returned to the Hawai’ian Islands!
Some Press Release services will allow you to insert a photo with your press release. The saying “a picture is worth a thousand words” is true. Adding a photo that debunks the myth will help people see how fun it is to travel to Hawai’i!
Investing in an online press release campaign is a great way to bring links and good news to your site, and can be a great marketing tool for your travel destination. The cost of the investment in the campaign varies, depending upon the sources you’d like to submit to. A moderate submission can cost around $300 plus the time to write the release. Spending $500 can put your information in the hands of some really great resources, and writing your release for the web can help with distribution. The more “news” in your release, the more likely you are to be picked up by the big news engines.