Industry Stats: In 2004, the average U.S. hotel spent $1,882 per available room on their local sales efforts. This expense ranged from $416 PAR at limited-service hotels to $4,464 PAR at resort properties.

Trent Blizzard | 22 July 2005 |

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Hotels Increase Marketing Budgets by 6.1% in 2004
June 27, 2005 By Andreea Fodor, Contributing Writer CommercialPropertynews.com

U.S. hotels saw revenue grow by 7.6% in 2004, while marketing budgets increased by 6.1%, according to a new study from PKF Hospitality Research. Marketing spending had the greatest impact on all-suite, resort and limited service hotels, with the least impact on full-service hotels.

In 2004, the average U.S. hotel spent $1,882 per available room on their local sales efforts. This expense ranged from $416 PAR at limited-service hotels to $4,464 PAR at resort properties.

Study: U.S. hotels saw 7.6% revenue growth in 2004