Industry Stats: 65% of online travel buyers are brand agnostic
Josh Green | 30 October 2005 |
65% of online travel buyers are brand agnostic, according to Forrester Research.
Scoviak, Mary.
Hotels May 2003
Retrieved April 8, 2004 -
(update: Feb 22/06 article is no longer available online)
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November 16th, 2005 at 6:13 pm
This number rings true. A lot more people search Google for “Denver Hotel” than they do “Denver Holiday Inn” or “Denver Embassy Suites”.