Industry Stats: 20% of all hotel bookings will be done online
Trent Blizzard | 1 November 2005 |
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Forrester Research found that 69% of US leisure travelers prefer to buy online directly from a supplier, while just 27% prefer to buy from intermediaries.
This year over 13% of all revenues in hospitality will be generated from the Internet (PhoCusWright). Three years from now, the Internet will contribute over 20% of all hotel bookings. 53% of all Internet bookings in hospitality will be direct to consumer.
By 2005, over 30% of all travel bookings will be completed on the Internet. 20% of all hotel bookings will be done online.
Starkov, Max and Jason Price. Online Travelers Prefer Booking Directly on the Hotel Website. WiredHotelier.com 22 April 2003. Retrieved April 8, 2004 from www.wiredhotelier.com/news/4015607.html.
Online hotel bookings reached $6.2 billion (US) in 2002, according to PhoCus Wright research. They predict that online bookings will account for 20% of all hotel business by 2005.
Weinstein, Jeff. Take Back the Internet. Hotels March 2003. Retrieved April 8, 2004 from <http://www.hotelsmag.com/0303/0303eds.html>
Analysts at Jupiter Media Metrix predict online bookings will more than double between 2001 and 2007 from 7% (US$5 billion) to 16% (US$15 billion).
Oliva, Rebecca. Here To Stay. Hotels June 2002. Retrieved April 8, 2004 from <http://www.hotelsmag.com/0602/0602tech.html>
By 2005 over 30% of all travel bookings will be completed on the Internet. 20% of all hotel bookings will be done online.
Starkov, Max and Jason Price. Online Travelers Prefer Booking Directly on the Hotel Website.
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November 16th, 2005 at 5:53 pm
This article was referenced from April 2003 - it was predicting 2005 numbers. Now that 2005 is drawing to a clear, I will keep my eye out on this to see how close it was to the truth.