In a September, 2010 AdWords article by Trent Blizzard, he showed you a cool new AdWords feature that improves your click-through-rates (CTR) called Ad Sitelinks.
Did any of you put this info to good use and apply it to your AdWords campaigns?
If the answer is no, you are missing out!
Here is a quick snapshot of five random Blizzard Internet clients’ data from the last 30 days:
Client Search CTR Sitelink CTR A 7.55% 19.29% B 9.66% 13% C 7.67% 25.34% D 7.26% 9.87% E 7.06% 17.12% Average 7.84% 16.924%
You can see that on average, these 5 clients saw that their Ad Sitelink CTR’s were almost a full 10% (or double) higher than their Search CTR’s.
That should be enough proof to get you motivated and add Sitelinks to your campaigns today!
Here is an example of Ad Sitelinks:
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