Hypertext, HTML and HTTP - What are They?

Kathy Barta | 4 October 2006 |

Generally, any text that contains links to other documents. Words or phrases which are contained in a document that can be chosen by a reader which will cause another document to be retrieved and displayed.

The following excerpt from Blizzard Internet’s homepage contains two examples of hypertext:

Blizzard Internet Marketing, Inc. is the leading provider of hotel Internet marketing services to the hospitality industry. Our proactive team-based and personalized account management services include website design, promotion, web hosting, Search Engine Optimization (SEO), link building and direct e-mail marketing.

HyperText Markup Language (HTML)

A programming language usually used to create World Wide Web documents incorporating text, graphics, sound, video, and hyperlinks. It provides a means to describe the structure of text-based information in a document and to supplement that text with interactive forms, embedded images, and other objects.

HyperText Transfer Protocol (HTTP)

The protocol, or format, used by the World Wide Web for moving files across the Internet. HTTP defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. Most website addresses begin with http, however those on a secure server will begin with https.

Kathy Barta - Blizzard Internet Marketing, Inc.