My Friend, John Ellis, wrote a post about the new HomeAway Superbowl commercial today and I got a chance to check out the marketing campaign and wanted to share my thoughts.
First, I think it’s clever….but I’m not sure its the right message.
It feels somewhat like a political smear campaign, wherein everyone says how awful the other guy is, but the message about how great YOU are, as a candidate, is lost in the negativity. I didn’t really get a sense of why I should choose a vacation rental over a hotel stay. I really only walked away with the feeling that I should hate all hotels with a fiery burning passion.
And John is right, the VW Superbowl ad is by far the best one out there!!