Holiday Season Numbers at All Time Industry High
Jackie Binion | 28 December 2006 |
The following excerpt is from an article printed by Hotel Interactive titled ” Overall Holiday Travel Up, Hotels to Fare Modestly“
According to PricewaterhouseCoopers, the hotel industry is seeing the largest demand in the history of the industry for hotel rooms during the holiday season that started during Thanksgiving and will end after the ball drops in Times Square next Monday. It is expected when all figures are tallied up, demand for the entire holiday period would have jumped by 2.6 percent over the prior year to a new record level of 2.39 million average occupied rooms per night between November 23, 2006 and January 1, 2007.
The nine-day Christmas holiday period of December 25, 2006 through January 1, 2007 is forecast to see a demand increase by 1.7 percent to 48.8 percent occupancy, compared to the same period last year. Christmas hotel rates are up four percent for AAA-rated Three Diamond hotels, as strong demand allows hoteliers to raise rates. Airfares stayed relatively even from last Christmas, while rental car rates have dropped an average of three percent from their prices last Christmas.
Read the entire article to learn more about some of the great effects this holiday season is having on the industry.
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