Hitwise Releases March 08 Traffic Statistics for Travel

Carrie Hill | 11 April 2008 |

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A post over at HotelMarketing.com has shared the “HitWise Monthly Category Report” for the Travel sector with statistics taken during March ‘08. I found some interesting data and graphics there and thought I’d share them with you. If you want to download your own copy you can do so here.

They showed the Trends of visits to travel websites over the last year and as you can imagine - there was a decided dip during the holidays. What really astounded me was the gain over March of ‘07. In March of 2008 we saw a peak market share of 2.2% - wherein March ‘07 saw a peak of about 1.95% - that’s a pretty significant gain - especially when there is talk of a recession moving around. It’s apparent that people are even more interested in traveling NOW than they may have been last year at this time.