Google Takes Another Swipe at Spam
Mary Bowling | 13 July 2006 |
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Google is making another thrust in the effort to clean up its own spamfiliates. They have annnouced that later this week, they will raise the minimum bids for advertisers in their pay-per-click (PPC) network whose landing pages are of very low quality.
Many of these website owners work on a spread. They attract visitors to their sites with low cost PPC terms in hopes that the visitors will then click on ads on the site that will bring the site owner more money than he or she paid to get the visitor. The difference between what they pay for a click and what they get paid for a click is their profit, which can be substantial.
Google doesn’t mind people making a buck this way - in fact, it’s a great business model for them - they make money on both clicks! However, they are concerned about fostering websites that give no value to the internet and exist only to make money for their owners. Google intends to narrow, or perhaps even eliminate, the profit spread for these types of sites by raising the amount of money they must pay for the clicks to their sites.
If people can’t make good money from bad sites, they will either improve their websites or shut them down. Either way, the index wins by eliminating some of the spam and making the SERPs more relevant for users. Thanks, Google!
Mary Bowling - Blizzard Internet Marketing, Inc.
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