Google Reshuffles Their Index

Trent Blizzard | 12 November 2005 |

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In This Report:
1. Google Punishes Cheaters - Maybe You Too!
2. Winners, Survivors and Losers
3. Which are you?
4. Who You Gonna Call?

Google Punishes Cheaters
For years I’ve been warning innkeepers about the dangers of trying to trick the search engines. I’ve implored innkeepers to obtain professional web sites which perform naturally well in the search engines and also convert lookers into bookers. Yet, many aggressive webmasters (or desperate innkeepers) have ignored those warnings and tried to cheat their way to the top of the search engine listings. More often than not, the result is an unprofessional web site which performs adequately well in the search engines but is unimpressive to the potential guest. Well, everything is about to change — or already has depending on when you read this report.

On September 22nd, 2005, Google began to take action against web sites with what they call, "spammy content" such as hidden text, hidden links, link exchange programs, duplicate web sites (two domains with the same content) and keyword stuffing. Over a six week period Google performed four major updates to their index with the final update going live over the next week.Essentially, Google has reshuffled the deck and the result could help you, hurt you or destroy you.

Continued… Read the Entire Article at Inntelligent.com

by Scott Crumpton www.inntelligent.com