Many of our clients and contacts want to know more about what helps them rank higher in Google. Just this morning, someone told me that “alt tags” are important for rankings. What exactly are the factors that the Google algorithm includes? Where does one turn for an authoritative answer to a difficult question?
Well…Here is a resource that I think answers the question with quite a bit of authority.
Learn exactly what factors help you rank high and what factors can reduce your rankings in Google… according to the experts. The data is based upon a poll of 41 top SEO experts that are really quite an impressive group of SEO leaders.
Why is this article even in the Industry Stats category? Because it is based on the polling of 41 experts who rated 50 factors. I believe this is a very important article and have read it several times. To get the most out of it, read the commentary that is offered with each ranking factor.
After you read the article, check out a blog post that analyzes the changes over a three year period.
Most notable changes:
Factors going Up in Relevance:
• Global Link Popularity
• Age of Site
• Topical relevance of linking community And linking page
Factors Going Down in Relevance:
• Primary Subject Matter of Site
• Keyword Use in Document