The Top Factors that Influence your Google Ranking

Many of our clients and contacts want to know more about what helps them rank higher in Google.  Just this morning, someone told me that “alt tags” are important for rankings.  What exactly are the factors that the Google algorithm includes?  Where does one turn for an authoritative answer to a difficult question?

Well…Here is a resource that I think answers the question with quite a bit of authority.

Learn exactly  what factors  help you rank high and what factors can reduce your rankings in Google… according to the experts.  The data is based upon a poll of 41 top SEO experts that are really quite an impressive group of SEO leaders.

Search Engine Ranking Factors

Why is this article even in the Industry Stats category? Because it is based on the polling of 41 experts who rated 50 factors. I believe this is a very important article and have read it several times. To get the most out of it, read the commentary that is offered with each ranking factor.

After you read the article, check out a blog post that analyzes the changes over  a three year period.

Most notable changes:

Factors going Up in Relevance:
• Global Link Popularity
• Age of Site
• Topical relevance of linking community And linking page

Factors Going Down in Relevance:
• Primary Subject Matter of Site
• Keyword Use in Document


  1. Having useful, updated and relevant content on your site is a great way to increase you rank and keep it strong.

  2. Penny Gould says:

    I agree with Jenny, useful content is, well, useful! I think that if we stick with the basics of good content, useful article and press release submission, and comment posting on blogs the follow, we’ll be well off in the long run. Just like real estate, it’s not TIMING the market, it’s TIME IN the market!

  3. this is one of the best articles i have read. I am glad i had the chance to read it. thank you

  4. Hmm.. That is VERY interesting!

    Thank you so much for the information!


  5. The result of the votes among seo experts was surprising. I always thought that
    keyword-rich content is the most important factor that will put your website on top of the search engine rankings. But according to the experts, keyword use in the title tag is more useful than keyword use in the text.

  6. In my opinion, we should always provide the fresh contents from time to time. And, we also need to keep in mind that Google doesn’t like those junk/rubbish contents to be appeared on your sites/blogs!

  7. Content not Bombs! … I mean… links!

  8. Link popularity is a rather vague term.
    Recent research by seomoz suggest that rank and authority of the sites linking to you have increased their value over the last several years. In addition, they aslo found that ranking correlates with the number of independent unique URLs linking to your site.