Google + Maps + AdWords = Domination!
Mary Bowling | 12 February 2008 |
By putting together the right plan for Google Search, you can dominate the results page.
This morning, a search for denver hotel brought up these results in the Google Maps listings, which appear between the sponsored results and organic results in Google Universal Search:
In the organic results, which display beneath the Local Business Results (Google Maps), here’s what I see:
Six of the websites appear in both sets of listings. As a result, searchers see those businesses twice on the page instead of just once. This greatly limits the competition for attention and clicks on the page and is quite an advantage for those websites with 2 of the 20 listings.
In addition to the 10 Local spots and 10 organic spots on the page, Google is displaying 9 sponsored ads on the page, as well. However, all of the websites paying for placement in Google AdWords are unique to the page. Not one of the businesses listed in the other 2 sets of results appears in the sponsored results.
As you can see, they are missing a huge opportunity. By occupying a third place on the page, they could increase their exposure AND knock a competitor out of the limited real estate on the first page of the search results.
Would you prefer to have 1 spot out of 29? Or 2? Or 3? Think about it.
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