Major Changes in Google Local for Vacation Rental Managers using FlipKey
Trent Blizzard | 14 October 2009 | Be the first to write a review »
Exciting news for all the FlipKey users out there: Google Local has added FlipKey as a data source for consumer reviews. Vacation Rental Managers who use FlipKey will see an immediate boost. A boost probably in rankings, but more importantly in traffic and bookings, as consumers are drawn to reviews like moths to flame. At Blizzard Internet, we agree that Google Local 10-box (that shows up in organic search results) is quite significant and represents bunches of qualified traffic each month.
Here is an example from Destin, a major Florida market. The companies with FlipKey reviews are highlighted in yellow.
This news follows a major update back in February when we saw FlipKey’s reviews show up in Tripadvisor. It is certain that the role of FlipKey in the VRM market has changed dramatically in the last 12 months. It will be interesting to watch where the market for online distribution and review management goes in the next few years. One thing is for certain, Tripadvisor, FlipKey and the Google Local 10-box are all becoming more important to the vacation rental managers market.
If you want to learn more about how Google Local works, watch our webinar on How Google Local Works
