The world’s most popular search engine has announced plans to start using mobile phone ads. Advertisers are constantly looking for ways to expand their market and according to an article in USA Today, cell phones are the next target.
Mobile search is designed to provide speedy, on-the-go information that can be accessed from your pant’s pocket. The idea in works will make it easy for searchers to obtain information using their cell phones the same way they would a PC. Visa’s new-media ad chief, Jon Raj, states, “The days of doing a TV spot and reaching everybody are dwindling. The mobile phone is very personal, and it’s always with you.”
Using Google, searchers will now be able to use their mobile devices to type in information and receive a list of relevant mobile ads. Once the ad is clicked on, it will display the specific advertisers’ mobile page and/or give a user the opportunity to connect directly to the advertisers’ business phone.
Mobile ad pricing will run similar to that of the internet’s Google Adwords program. However, ads will only appear to the specific Google Network you are using. So those who search using a PC will get PCspecific ads; those who search using a cell phone will get specific mobile ads. Just as AdWords works, an advertiser will only be charged when a searcher clicks on the mobile ad or clicks on the “click-to-call” link.
Tom Burgess, CEO of Third Screen Media (a mobile-ad network) states, “While the industry is in its infancy, ad campaigns for the tiny screen have increased sharply this year after several years of spotty efforts, and they’re likely to take off by early next year.”
Blizzard Internet Marketing, Inc. is aware of the results Google Mobile and other local searches could play in the hospitality market. Blizzard is taking those steps necessary to offer their clients the best and most innovative internet services possible.
Carrie Hill, Blizzard SEO expert states, “Blizzard continues to be keenly aware of the need to be on the “cutting-edge” of what’s happening in search engine marketing. We have work-groups dedicated to research and development along with individuals who read and share information on a daily basis. Recently we implemented an internal SEO newsletter program to keep all of our employees (Promotion Department) up-to-date with changing trends and resources. Right now we are developing many new programs to keep our clients on top, such as the emerging and continued importance of local search along with taking advantage of up-and-coming mobile and international markets.”
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Stephanie Hedberg – Blizzard Internet Marketing, Inc.