Eyetracking Videos from Google


Trent Blizzard | 27 March 2009 | 3 Reviews »

Google has shared some fascinating eye-tracking videos. Here is an example:

You can see the searchers eyes skimming through the titles and descriptions.   It would seem that these really matter…  There was a lot more skimming than clicking.  Making your titles and descriptions relevant and appealing matters.

Will this technology become available to small business?  Maybe it has.

Can anyone recommend an affordable eyetracking solution for a small business?

Visit the Official Google blog to see more

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3 Responses to “Eyetracking Videos from Google”

  1. keyword Says:

    I think Google has been playing around with the way users interact with their results as well as other products for awhile. They just do not come out and say exactly what they can do and more importantly are doing.

    The eye tracking software is crucial not only for Google but for all small businesses.

  2. Tiffany Johnson Says:

    These videos are really cool, I wish I could get some from my blog, to figure out what my visitors are thinking.

  3. Trent Says:

    Yea, me too… I need to find an affordable solution to this… anyone know of any?

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