We previously reported in this blog the details of the Google click fraud settlement and our position on this case. This lawsuit was not worth the hassle for most advertisers who decided to join the Class Action Suit. The final details of the settlement netted advertisers a small percentage of actual spend with AdWords. In most cases, advertisers who spent large sums of money are seeing about 0.1% refund of their total spend. This is a relatively small amount of money returned to advertisers when click fraud is estimated to be around 20% of all clicks to an advertisement.

This was one of three large lawsuits against the internet mogul, the third of which Google has moved to dismiss. If the request to dismiss is granted, the plaintiff has the right to refile in California. Our guess is that this is not the last time we will hear of Google and click fraud.

There is currently an open suit against Yahoo! that is accepting claim reviews until November 20, 2006. A proposed settlement has been reached that alleges Yahoo! breached its contracts with advertisers and committed unfair business practices by collecting revenue by charging and/or overcharging for certain types of clicks. To find out more about the lawsuit and file to be included visit www.checkmatesettlement.com.

It is our opinion that the details of this settlement will be similar to that of the Google AdWords click fraud settlement. We still maintain the position that the advertisers most deeply affected will be those who use the Content Match advertising option. However, if you feel that click fraud has hurt your advertising with Yahoo! Search Marketing and would like to submit a claim, your Promotion Account Management Team can assist you.

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