Google AdWord’s new Ad Sitelinks lets you turbo-charge your AdWords with additional links to pages within your site.
The advantage for you is that more people will click through to your site if you offer them a few additional targeted options. Plus, your ad stands out against competitors who are less savvy than you and haven’t taken a few moments to set up this feature (which doesn’t cost any additional money).
When you set this up, your ads will look like this:
One Caveat is that Google only shows these sitelinks if your ad appears at the top of the search results.
You can set up Ad Sitelinks in the Campaign Settings tab. Advertisers no longer need Google’s approval to set up Ad Sitelinks for their campaigns.