Google AdWords - Cutting Edge Pay-Per-Click Marketing
Carrie Hill | 2 March 2006 |
Leave it to Google to bring forth the newest and most cutting edge technology and techniques when it comes to Pay-Per-Click (PPC) advertising. While studying to become a Google AdWords Professional, I often come across interesting new features that Google is implementing or considering, with an eye towards the future.
The newest brainchild of the Google “think-tank” is Google Analytics. Born from the merger of Google and the Urchin website tracking software, Google Analytics offers tracking of your AdWords pay per click ads and keywords. Learn which keywords convert and how ads affect your return on investment. This goes more in-depth than any website tracking system, as it focuses solely on individual AdWords accounts. Currently, this is offered by invitation only, and the demand has been immense. We’ve been setting some of our clients up with this service, and like the statistics we’re seeing. While Google doesn’t charge for the service, setting up the account and installing the tracking scripts can take some time and money.
New tools come out weekly, even daily! Keeping on top of the ever-changing pay-per-click advertising industry can frustrate even the most attentive businessperson. If you’re interested in benefiting from the Google AdWords Analytics program, contact your promotion manager today. Not yet a Blizzard Promotion Client? Contact us at info@blizzardinternet.com or 888-840-5893 to learn how Blizzard can guide your internet marketing smoothly into the future.
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